Every company, whether it’s a Fortune 500 or a small business, wants to attend a trade show with a glamorous booth ready to impress everyone. Unfortunately, most don’t have the budget need to spend on displays or other items. But, this doesn’t mean that you can’t make a wise investment while exhibiting at one. Here are some things for you to consider while making your budget for your next trade show –
Digitally promoting your booth
Sales, customer service and other staffers will not cost anything extra. They can email existing and potential clients with information on what you’ll be offering and where you’ll be located at your upcoming trade show. Using an email blast service can be an effective method of getting information to the relevant crowd. Also, it’s free to use social media websites such as Facebook, Twitter.
Investing in human resources
Sending fewer staff members can help reduce some of the costs. However, if they’re not well trained, it could be disastrous for your business. When you’re running on a budget, it’s best to train and send your best staff members to the trade show exhibit. Having quality trained staff is much more affordable than any big displays.
This is one of the areas in which you can save money. If you’re not looking forward to stacking your table with hundreds of mugs or pens, one of the best things you can do is to give away a big-ticket item or two. This helps save money, create interest among the attendees and can also bring in leads.
Purchasing a modifiable display
If your company is planning on exhibiting at multiple trade shows in a year, then it makes sense to buy a modifiable display which can be adjusted to different booth sizes. It will also help you avoid having to purchase one size which can only fit in a booth of a specific size as this means that the display might not be used again.
Having replacement displays
You will have the hardware and frames for your displays and banners if you’ve attended or are attending a trade show. You can simply update the graphics for the exhibit. This can be done by ordering replacement banners which will allow you to use your old hardware.
Tracking your own leadsa
Nowadays, most trade shows provide a scanner which works by tracking a barcode on the attendees’ badges. The leads can be easily tracked using an app. You can either use the business card method or even develop a system of your own to further stretch your budget.
It isn’t necessary for trade show exhibiting to be expensive. Though it’s a great way of boosting your brand awareness and also meeting your audience and generating leads, the budget must be planned in a smart way. The above-mentioned tips are sure to help you stay on budget while still managing to make an impact at your next trade show.