One of the hardest parts of starting your own small business is marketing it. The likelihood is that you will have spent a large part of your budget on getting the business set up in the first place and the last thing you’ll want to do is have to spend thousands marketing it as well. Obviously businesses with a large backing can afford to spend big money on newspaper, radio, tv and billboard advertising, for SME’s however you have to get much more creative. Here are a few ideas on what to try if you are in this situation.
This is one of the cheapest and most effective ways there is, especially if your business is going to be serving the immediate local area i.e. a take away/sandwich shop. Leaflet distribution companies offer a large amount of leaflets to be delivered in an area of your choice and if you choose a reputable company such as Premium Leaflets then you will be able to request proof of delivery, they do this by carrying out the traditional door to door checks combines with a more modern GPS approach to track where the person has gone and show they have been to every home.
This is one of the most effective approaches, people always love to get something for free, it doesn’t matter what it is, and if you give away something worth while like a USB memory stick (which are nowhere near as expensive as you would think yet do appear to be to the general public) with some branding on then you will have walking advertisements for your company who are permanently staring at your brand name whenever they use the stick, it is a dream marketing tool.
There is no other way of reaching the size of audience that Twitter and Facebook can provide, you can search for and communicate with people in the exact demographic and with the interests you want by simply searching and sending a short message to them. Offer them a special offer or a referral fee if they get their friends to shop with you and you’ll soon see your company name spreading like wildfire on the social networks.